A Mascot Logo Built on Nostalgia & Sustainability
Nerds isn’t just another corporate gifting company—it’s on a mission to redefine what branded merchandise can be. In a world flooded with forgettable freebies, Nerds crafts premium, sustainable merch designed to be cherished, not chucked. The challenge? To create a brand identity that reflects this unique blend of eco-consciousness, joyful nostalgia, and high-quality craftsmanship.
The existing branding, while functional, didn’t fully capture Nerds’ commitment to sustainability or its playful, people-first approach. This rebrand needed to shift perceptions—positioning Nerds as the go-to name for sustainable corporate gifting while injecting personality, emotion, and a sense of fun into the experience.
A logo that’s as fun as
it is thoughtful
To bring the Nerds brand to life, we needed more than just a logo—we needed an identity that felt personal, nostalgic, and irresistibly charming.
Meet Ned—the joyful, quirky, and effortlessly cool mascot of Nerds. Designed with a retro, hand-drawn touch, Ned embodies the spirit of the brand: a celebration of creativity, sustainability, and the simple joy of well-made things. With his signature cap and nerdy glasses, he’s not just a character—he’s a symbol of the brand’s ethos. His soft, circular shape is a nod to the planet itself, reinforcing the brand’s commitment to sustainability while maintaining an inviting, inclusive feel.
Cherish, Not Chucked: A Visual Identity With Purpose
Beyond Ned, the Nerds visual identity needed to reflect the core values of the brand: sustainability, quality, and innovation with a playful twist.
But the heart of the brand wasn’t just in a single character—it was in an entire nerdy little universe.
To further bring the identity to life, I designed a range of Nerd characters alongside Ned, each embodying a different product from Nerds’ sustainable collection. From tote bags with playful personalities to cheeky t-shirts with a mind of their own, each character reinforces the brand’s commitment to making eco-friendly products fun, memorable, and full of life.
