A Brand Identity Built on Pork & Pickles.
Pickled Pig’s entry into the lively UK BBQ scene was an opportunity to craft a logo that captures its unique spirit and flavour. The heart of Pickled Pig is a blend of premium barbecue with a playful, relaxed vibe, yet its previous branding did not quite reflect this distinctive charm.
The aim of this collaboration went beyond just a logo refresh; it was about channelling Pickled Pig’s ethos into a visual identity that feels cheeky, illustrative, and top-quality. By using design elements that convey both fun and refinement, this new logo embodies the lively character of Pickled Pig—becoming a memorable and distinct mark in the competitive BBQ landscape.
Unapologetically Cheeky
How do we say ‘Pickled Pig’ without saying it. Well we do exactly that, we illustrate it. With a cheeky wink and a playful spirit, he’s a mascot that will capture your customer’s heart at first glance. The Pig is sporting a flag branded with the letters ‘PP’, our Pickled Pig holds the flag proudly with his tail, a playful nod to the brand’s initials. This isn’t just any flag; it’s a declaration of flavour, fun, and a little bit of rebellion against the ; ordinary BBQ scene in the UK’
