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SELL YOUR LOGO IDEAS WITH THE POWER OF STORYTELLING
MINI-COURSE
It is not enough to create a beautiful design; you must be able to sell the idea behind it. This course is designed for graphic designers and logo designers who are struggling with client rejections, constant design revisions, or clients not understanding the value of your work.
This course is designed to help graphic designers and logo creators master the art of pitching and selling their logo concepts through effective storytelling techniques.
STORYTELLING IS THE KEY TO SELLING OUR CREATIVE IDEAS
While many designers think their work will speak for itself, the truth is that clients need more than just a visually appealing logo—they need to understand why the design works for them. Through my own real-life experiences and insights, I will help you explore why storytelling is essential not just for design presentations, but also for marketing yourself, networking, and building relationships with clients.
Difficulty Level: Beginner/Intermediate
WHAT TO EXPECT IN THIS MINI COURSE
This mini course is broken down into three, easy to digest modules that will take you through why we need stories as graphic designers/logo designers, how to structure stories in our presentations and 3 real logo design presentation examples so you can see exactly how to inject the power of storytelling into your own presentations.
WHAT DO I GET?
- 1.3 Hours of Video Presentations
- REAL Logo Design Presentation Walkthrough
- Easy to Digest Module Takeaways, Tips & Advice
- The Ultimate Logo Design Presentation Template -FREE
- Lifetime Access to the Course
- Exclusive Discount on the Fearlessly Freelance Course – Coming Soon
TAKE A LOOK AT WHAT WE WILL COVER
INTRODUCTION TO ME & THE COURSE
Get to Know Me
- I take you back through my last 10 years a professional Graphic Designer and share some of my experience, missions and goals for the future.
MODULE 1 - WHY WE NEED STORIES
Why Storytelling Matters in Logo Design:
- Understand why stories are crucial in selling logo ideas, especially to clients who may not be as visually oriented or creative.
- Learn how storytelling can be applied not just in presentations but in marketing, networking, and writing copy for portfolios.
Designing Logos Is Only Half the Battle:
- Discover how success in design isn’t just about creating something beautiful—it’s about how well you can sell your concept to a client.
- Hear how real-world client projects taught the importance of presenting designs effectively.
Adapting Your Approach for Non-Creative Clients:
- Understand that most clients aren’t creatives and don’t think in visual terms.
- Learn how to speak the language of business by framing design in terms of problem-solving and results, rather than just visual appeal.
Why You Need to Sell the Idea, Not Just the Design:
- See how great designs often fail if they’re not presented with a compelling story.
- Learn the difference between explaining the aesthetic and communicating the purpose behind your design.
Balancing Function and Form:
- Discover the importance of balancing aesthetics (the artist) with purpose and problem-solving (the scientist) when creating and presenting logos.
MODULE 2 - HOW TO STRUCTUR KILLER STORIES
The Problem Designers Face:
- Explore why clients often reject logos, not because of poor design, but due to a failure in communicating how the logo solves their problems.
How to Avoid the Revision Cycle:
- Learn how presenting designs without a clear rationale can lead to constant revisions, creative burnout, and missed opportunities.
- Understand how poor communication can lead to self-doubt and false confidence.
Assessing the Brief and Your Presentation:
- Before revising your design, revisit the brief to ensure your logo solves the client’s core problem.
- Reflect on how you presented the design—did you show the logo as a solution, or just as a visual concept?
How to Structure a Storytelling Presentation:
- Learn to structure your presentation in a three-act format:
- Act 1: Set the Scene by discussing the client’s challenges.
- Act 2: Explain how the design solves those challenges.
- Act 3: Bring the design to life with real-world applications.
How Storytelling Builds Emotional Connections:
- Understand how storytelling creates emotional resonance and makes the logo more memorable for the client.
- Learn to present the logo not just as a design, but as a symbol of the brand’s values and future.
MODULE 3 - HOW TO PRESENT A KICK-ASS STORY
Breakdown of Three Real-Life Logo Presentations:
- Watch step-by-step examples of how I present logo concepts using storytelling, including slides and the exact language I use.
How to Communicate Each Slide Effectively:
- Learn what to say in each part of your presentation to guide the client through the thought process behind your design.
- Understand how to frame your logo as a solution to the client’s business needs, not just an artistic concept.
Using Storytelling to Sell the Design:
- See how telling a story helps clients connect with your design on both an emotional and practical level.
- Understand how storytelling ensures the client views the logo as part of their business journey.
Structuring Presentations for Client Buy-In:
- Learn how to structure your presentation in a way that gives it the best chance of being signed off by the client.
- Discover how storytelling can reduce revisions and make clients feel more invested in your design solution.
Best Practices for Logo Presentations:
- Gain insights into the best practices for structuring your presentation to be clear, persuasive, and emotionally engaging for the client.
WHO IS THIS COURSE FOR?
IT'S PERFECT FOR:
- Freelance designers who need to communicate the rationale behind their designs to non-creative clients.
- Designers in client-facing roles who want to build stronger emotional connections with their clients by telling compelling stories through their presentations.
- New designers eager to learn how to pitch their logo ideas with confidence, reducing the back-and-forth of revisions.
- Experienced designers looking to refine their presentation skills and use storytelling to make their logos more memorable and impactful.
- Designers who want to build trust with clients, not just through great design, but by showing how their logos solve business problems and align with the client’s goals.
If you’re looking to strengthen your ability to present your logos as strategic solutions, not just beautiful designs, and reduce revisions, this course will give you the tools to do just that.
ZERO GATEKEEPING
I think the best way to learn is by doing, so with this in mind, I will walk you through not one, not two but THREE killer visual identities/logo presentations I have personally presented to my clients that have been signed off, first time, no amendments!
WHAT WILL WE SEE?
- How a storytelling structure is applied to a REAL logo presentation
- 3 completely different identities to illustrate how versatile ST is
- The exact words/copy I use to rationalise my design decisions to my clients
SOME AWESOME REVIEWS FROM PAST SUMMITS!
